Hello I'm Rubal

07 February 2025

You don’t need to be a big brand to make a big impression

What If Your Brand Was Known for the Stories It Told? Think about the last time a brand made you feel something — really feel something. Maybe it was a short video, a heartfelt Instagram post, or a campaign that gave you goosebumps. Chances are, it wasn’t just about the product. It was the story. Welcome to the art of brand storytelling — not just as a marketing tool, but as a strategic advantage. And when that storytelling is rooted in positivity? You’re not just selling a product. You’re inspiring trust, building connection, and adding real value to your brand. Why Storytelling in Marketing Works Stories are how we make sense of the world. They’re how we remember things. They’re how we connect. In a world overloaded with offers, popups, and pushy ads, storytelling cuts through the noise — not by shouting, but by resonating. Brands that tell better stories get remembered. And brands that tell positive, human, authentic stories? They get loved. The Secret Sauce: Positive Brand Messaging Positive storytelling doesn’t mean sugarcoating. It means: a) Highlighting hope over fear b) Focusing on solutions rather than problems c) Showing progress over perfection d) Emphasizing community, resilience, and growth This kind of messaging builds a deeper, more emotional connection. It reminds your audience not just what you do, but why you matter. How Storytelling Builds Brand Value Storytelling Strategy for Brands: Where to Begin You don’t need a viral film or a giant budget to tell a good story. You just need honesty, clarity, and a little creativity. Here’s how to build your storytelling game: 1. Know Your “Why” Why does your brand exist beyond profits? What do you believe in? Start there. 2. Find the Human Angle Every business has people behind it — founders, customers, team members. Tell their stories. 3. Speak the Customer’s Language Ditch the jargon. Use the words your audience actually uses when they talk about their problems, needs, and hopes. 4. Show, Don’t Tell Use visuals, metaphors, and real examples. Don’t say “we care” — show how you do. 5. Keep It Real Authenticity beats perfection. Don’t be afraid to share your challenges, learnings, or behind-the-scenes moments. Inspirational Brand Campaigns That Nailed It Here are a few campaigns that prove the power of positive storytelling: Tanishq’s “Marriage Conversations” Series This series celebrated modern love — second marriages, interfaith couples, and more. It wasn’t just jewellery; it was emotionally inclusive storytelling. Watch the Campaign here Apollo Spectra’s “Forgotten Fathers” Campaign This ad is a masterclass in subtle, emotional branding. It honours the silent strength of fathers who sacrifice quietly. Watch the campaign here Ather Energy’s “No Pollution Day” Ad Clean visuals, clean message: "Don’t wait for a day to do good. Start now." Minimal words, maximum impact. Want to Use Positive Storytelling? Start Here: Craft your brand’s origin story Share customer wins and testimonials (real ones, not scripted) Spotlight your team members Celebrate community initiatives or partnerships Highlight small wins and growth milestones Use humour, hope, and humility to connect When Storytelling Turns Customers into Fans People don’t fall in love with logos. They fall in love with meaning. With purpose. With stories that reflect their own hopes, struggles, and dreams. So if you want your brand to be more than a product — if you want it to be remembered, respected, and loved — make storytelling a part of your strategy, not an afterthought. Tell the Story Only You Can Tell The internet is noisy, but your story? That’s your edge. Tell it with heart. Tell it with purpose. Tell it with positivity. Because when you lead with light — people notice. And when they feel it? They stay.

12 June 2025

Freedom on Two Wheels: Breakfast Ride to Siddipet

Nothing compares to the calm I feel when I’m on a motorcycle. With the wind in my hair and the world fading away, it’s like floating in a peaceful bubble. All my worries, both good and bad, just melt away. What’s left is the open road, the cool breeze, and the gentle rustle of the trees. Riding gives me a magical sense of freedom, like I’m in control of my own journey. Last weekend was a blast with an amazing group of riders @royal_wanderlust_! We took a short but thrilling breakfast ride to Siddipet, and every curve in the road felt like a fresh adventure. The camaraderie among us made the experience even more special!

18 June 2025

The Ultimate Street Food Dilemma: Khaste vs Samosa

Khaste vs Samosa: The Delicious Debate That Never EndsSome decisions in life are hard. But none more mouthwatering than choosing between Khaste and Samosa.Both iconic. Both irresistible. And both forever locked in a crispy, spicy battle.What Makes Khaste So Special?Khaste, with its flaky golden shell and savoury dry dal filling, is comfort food that knows how to surprise you.My favourite way to eat it?The Khaste RitualBreak a hole in the centre, add a dollop of dry aloo, and drown it in both red and green chutneys—non-negotiable!The texture? Like picking up a warm, crispy doughnut filled with spice. The taste? A firecracker of flavours in your mouth.Why Samosa Still Rules the StreetsAnd then there’s the Samosa—hard shell, spicy potato goodness inside, and that slightly rebellious crunch when you crush it just right.The Art of Crushing a SamosaHold it in your left hand, press with your right thumb, and flood it with chutney. Suddenly, it’s not just food.It’s emotion. It’s street theatre. And it’s 100% delicious.Sweet Ending: The Gujiya ConnectionAfter that spicy rollercoaster, who else reaches for a Gujiya dripping with sugary syrup?Because let’s be real—spice and sweet are the power couple of Indian snacking.Favourite Street Food HauntsIf you’re looking for the real deal, I’ve got two spots that never disappoint:Janwadi, Kanpur – the forever debate over Munna Samosa is real.Jail Road, Delhi – crispy, spicy heaven.Hyderabad, we love you—but it’s time to up your street food game. No hard feelings.Over to You: What's Your Favourite Spot?Got a place that serves the best Khaste or Samosa?Drop your recommendation—I’m always up for a snack-hunting adventure!

14 May 2025

From Lazy Sunday to Bhutanese Bliss: My First Ema Datshi

Sundays at home can be quite an experience! My cook, Bishnu Bhaiya, takes the day off, and my house help, Gowri, often pulls a mysterious disappearing act. This adds a dash of chaos to the day, but it also gives me the chance to step into the kitchen and make something delicious—a task I absolutely love. After all, you can never go wrong with the food you make yourself! Cooking for myself is always a joy, but I like to keep things simple. I avoid lengthy recipes that require hours in the kitchen when hunger is knocking and stomach growls are about to protest. Plus, I feel that a long cooking process kills your appetite! Throughout the week, I save food reels that catch my eye, focusing on three essential criteria: the dish must look irresistible, be quick to prepare, and use ingredients that are easy to find. One reel that captivated me featured Ema Datshi, a classic Bhutanese dish said to be Deepika Padukone's favourite and Bhutan's national dish. The idea of a cheesy curry was simply too tempting to resist! With just a few ingredients—green chillies, garlic, cheese, salt, pepper, and optional onion and bell pepper—I prepared this delightful dish. You can also add zucchini or tomatoes for an extra twist. Serve it with your choice of rice, and you’ll experience creamy, cheesy goodness with a spicy kick—absolutely magical and mouthwatering! In just fifteen minutes, I had a plateful of bliss. If you ever feel lazy or are in charge of Sunday cooking, this recipe is a must-try! There are plenty of reels out there, or you can message/call me for the details. Until my next kitchen masterpiece, happy cooking! Please note: Namak Swada-Anusaar and Chilli Shamta-Anusaar.