Strategist by Profession, Storyteller by Passion
A dynamic and results-oriented marketing and communications professional with over 14 years of experience driving strategic growth, brand visibility, and business impact across the healthcare, consumer, and lifestyle sectors.
With proven expertise in corporate branding, digital marketing, media relations, and stakeholder engagement, I've successfully executed high-impact campaigns that consistently align with business objectives and deliver measurable ROI. I specialise in crafting meaningful brand narratives, optimising performance, and translating insi...
Read moreA dynamic and results-oriented marketing and communications professional with over 14 years of experience driving strategic growth, brand visibility, and business impact across the healthcare, consumer, and lifestyle sectors.
With proven expertise in corporate branding, digital marketing, media relations, and stakeholder engagement, I've successfully executed high-impact campaigns that consistently align with business objectives and deliver measurable ROI. I specialise in crafting meaningful brand narratives, optimising performance, and translating insights into action across both B2B and B2C landscapes.
Currently a Partner at Digilitics Consulting Services, I lead end-to-end digital strategy, encompassing SEO, content marketing, paid media, and social growth. My belief is simple: great marketing happens where creativity meets data, and every campaign should demonstrably move the needle.
Beyond work, I’m a dedicated foodie and travel enthusiast—always exploring new flavours and stories along the way.
Let’s connect to exchange ideas, build campaigns, or simply talk digital marketing strategy!"
Partner - Digilitics
Joined Gleneagles Global Hospital as Sr. Manager Marketing
Recognized by ET Brand Equity Shark awards for Best Small Budget campaign Silver Award
Certification- Google Ad Search, Display, & Measurement, Google Analytics
Awarded for driving Growth and robust patient engagement
Certification- Google Digital Unlocked, Google, AdWords Fundamental, & Google Analytics Beginners
Promoted as Dep. Manager Marketing
Joined Apollo Health & Lifestyle Ltd. as Ass. Manager Marketing
Promoted as Sr. Brand Service Manager
Joined Lowe Lintas & Partners as Brand Service Manager
Joined Meru Cabs Ltd. as Sr. Exe. Corporate Sales
Promoted as Sr. Acc. Executive at Creative Inc
Joined Creative Inc. as Acc. Executive
Partner - Digilitics
Joined Gleneagles Global Hospital as Sr. Manager Marketing
Recognized by ET Brand Equity Shark awards for Best Small Budget campaign Silver Award
Certification- Google Ad Search, Display, & Measurement, Google Analytics
Awarded for driving Growth and robust patient engagement
Certification- Google Digital Unlocked, Google, AdWords Fundamental, & Google Analytics Beginners
Promoted as Dep. Manager Marketing
Joined Apollo Health & Lifestyle Ltd. as Ass. Manager Marketing
Promoted as Sr. Brand Service Manager
Joined Lowe Lintas & Partners as Brand Service Manager
Joined Meru Cabs Ltd. as Sr. Exe. Corporate Sales
Promoted as Sr. Acc. Executive at Creative Inc
Joined Creative Inc. as Acc. Executive
Partner and Chief
As a Partner at Digilitics, a digital marketing agency, I lead business strategy, client acquisition, and delivery of data-driven marketing solutions across digital platfoms. I drive growth through strategic leadership, oversee campaign performance, and ensure service excellence while fostering innovation and strong client relationships.
Read moreMarketing Manager
Marketing & Brand Strategy Lead Developed national 360° marketing strategy across ATL, BTL, and digital platforms Led media planning, budgeting, and execution across print, OOH, radio, social, and digital Coordinated with creative/media agencies for high-impact campaign rollouts Supported corporate and regional sales with training and localized marketing efforts Executed brand activations and on-ground engagement across India Conducted market visits and catchment analysis to optimize communication strategies Key Achievements: Achieved 450% YoY growth in website traffic Launched revenue-generating campaigns: Healthy Saturday, #PilesToSmiles, Fear of Surgery Engaged 10,000+ lives via patient education drives (e.g., Don’t Fear Away, condition-specific talks) Created successful digital campaigns like “Give Back Love” (5K trials, 3L+ views) Spearheaded launch branding for Apollo Spectra, Tardeo with a unique Bollywood-themed concept Revived cold leads through innovative lead nurturing model, generating additional revenue
Read moreSenior Brand Service Manager
Brands Handled: Hindustan Times, Max Bupa, Micromax, Woodland, ABP News Developed integrated marketing communications across ATL, BTL, and digital platforms Managed customer engagement, brand strategy, and cross-functional coordination Led brand-building initiatives and drove improvements in key brand metrics Key Achievements: Co-created HT Paathshala, impacting 70,000+ underprivileged children Launched HT GIFA, a large-scale community football event across Delhi-NCR Conceptualized HT South Delhi Edition and youth-focused event Friday Jam (Bronze at Goafest) Supported the launch of Micromax Tabby (tablet for kids) Contributed to winning the Harley-Davidson global pitch with Lowe Lintas
Read moreSenior Executive Corporate Sales
Worked with: Bain Consulting, Egon Zehnder, EvalueServe, Karl Storz, Bajaj Allianz Managed key accounts and client relationships to drive retention and repeat business Conducted market and competitor analysis to support strategic marketing decisions Generated new business and contributed to customer satisfaction initiatives Improved operational efficiency and back-end support processes Key Achievements: Onboarded 3 major clients in a short span Received client appreciation for responsiveness and dedication
Read moreSenior Executive, Account Servicing and Planning
Brands: Schneider Electric, Amtek Automobiles, NOVA Hospitals Planned ATL/BTL campaigns for NOVA & NOSH launch, tailored to local market insights Drove brand growth and dealer sales through innovative campaigns Led account strategy and client engagement through proactive research Used customer insights to refine brand positioning and ensure consistency Created brand marketing guidelines for Amtek Automobiles Actively involved in campaign planning and execution across all projects Key Campaigns: Spreading Happiness initiative with Sachin Tendulkar & Schneider Electric Creative ideation for Vida Switches launch by Schneider Electric
Read moreGleneagles Hospitals
Marketing & Campaign Manager Developed and managed integrated marketing campaigns across offline and digital platforms Tracked and analyzed campaign performance against KPIs and ROI goals to optimize effectiveness Identified trends and insights to refine media spend and improve user engagement Collaborated with cross-functional teams to deliver a seamless and consistent customer experience Evaluated end-to-end customer journeys across channels to improve conversion and satisfaction Supported international and unit teams through regular knowledge-sharing and marketing alignment Coordinated with the creative studio to ensure timely and smooth campaign execution Reviewed call center performance and supported lead conversion efforts across multiple channels
Read moreAs a Partner at Digilitics, a digital marketing agency, I lead business strategy, client acquisition, and delivery of data-driven marketing solutions across digital platfoms. I drive growth through strategic leadership, oversee campaign performance, and ensure service excellence while fostering innovation and strong client relationships.
Developed national 360° marketing strategy across ATL, BTL, and digital platforms
Led media planning, budgeting, and execution across print, OOH, radio, social, and digital
Coordinated with creative/media agencies for high-impact campaign rollouts
Supported corporate and regional sales with training and localized marketing efforts
Executed brand activations and on-ground engagement across India
Conducted market visits and catchment analysis to optimize communication strategies
Key Achievements:
Achieved 450% YoY growth in website traffic
Launched revenue-generating campaigns: Healthy Saturday, #PilesToSmiles, Fear of Surgery
Engaged 10,000+ lives via patient education drives (e.g., Don’t Fear Away, condition-specific talks)
Created successful digital campaigns like “Give Back Love” (5K trials, 3L+ views)
Spearheaded launch branding for Apollo Spectra, Tardeo with a unique Bollywood-themed concept
Revived cold leads through innovative lead nurturing model, generating additional revenue
Brands Handled: Hindustan Times, Max Bupa, Micromax, Woodland, ABP News
Developed integrated marketing communications across ATL, BTL, and digital platforms
Managed customer engagement, brand strategy, and cross-functional coordination
Led brand-building initiatives and drove improvements in key brand metrics
Key Achievements:
Co-created HT Paathshala, impacting 70,000+ underprivileged children
Launched HT GIFA, a large-scale community football event across Delhi-NCR
Conceptualized HT South Delhi Edition and youth-focused event Friday Jam (Bronze at Goafest)
Supported the launch of Micromax Tabby (tablet for kids)
Contributed to winning the Harley-Davidson global pitch with Lowe Lintas
Worked with: Bain Consulting, Egon Zehnder, EvalueServe, Karl Storz, Bajaj Allianz
Managed key accounts and client relationships to drive retention and repeat business
Conducted market and competitor analysis to support strategic marketing decisions
Generated new business and contributed to customer satisfaction initiatives
Improved operational efficiency and back-end support processes
Key Achievements:
Onboarded 3 major clients in a short span
Received client appreciation for responsiveness and dedication
Brands: Schneider Electric, Amtek Automobiles, NOVA Hospitals
Planned ATL/BTL campaigns for NOVA & NOSH launch, tailored to local market insights
Drove brand growth and dealer sales through innovative campaigns
Led account strategy and client engagement through proactive research
Used customer insights to refine brand positioning and ensure consistency
Created brand marketing guidelines for Amtek Automobiles
Actively involved in campaign planning and execution across all projects
Key Campaigns:
Spreading Happiness initiative with Sachin Tendulkar & Schneider Electric
Creative ideation for Vida Switches launch by Schneider Electric
Developed and managed integrated marketing campaigns across offline and digital platforms
Tracked and analyzed campaign performance against KPIs and ROI goals to optimize effectiveness
Identified trends and insights to refine media spend and improve user engagement
Collaborated with cross-functional teams to deliver a seamless and consistent customer experience
Evaluated end-to-end customer journeys across channels to improve conversion and satisfaction
Supported international and unit teams through regular knowledge-sharing and marketing alignment
Coordinated with the creative studio to ensure timely and smooth campaign execution
Reviewed call center performance and supported lead conversion efforts across multiple channels
Integrated Marketing Strategy
Proficient in developing and executing comprehensive marketing campaigns across ATL, BTL, and digital platforms, ensuring alignment with brand objectives and market dynamics.
Read moreBrand Development & Positioning
Skilled in crafting and refining brand identities, establishing clear positioning, and ensuring consistency across all communication channels
Read moreHealthcare & Consumer Marketing
In-depth knowledge of marketing dynamics in healthcare, consumer goods, and lifestyle industries, with a track record of successful campaigns.
Read moreDigital & Content Strategy
Experienced in leveraging digital platforms, content marketing, and storytelling to connect with target audiences and drive conversions.
Read moreMarket Analysis & Consumer Insights
Utilize data-driven insights to inform marketing strategies, identify trends, and make informed decisions that enhance campaign effectiveness.
Read moreLeadership & Cross-Functional Team Management
Strong leadership in guiding diverse teams and collaborating across functions to align marketing strategies with organizational goals.
Read moreClient Relationship Management
Experienced in building and maintaining strong client relationships, understanding their needs, and delivering tailored marketing solutions that drive business growth.
Read moreProficient in developing and executing comprehensive marketing campaigns across ATL, BTL, and digital platforms, ensuring alignment with brand objectives and market dynamics.
Skilled in crafting and refining brand identities, establishing clear positioning, and ensuring consistency across all communication channels
In-depth knowledge of marketing dynamics in healthcare, consumer goods, and lifestyle industries, with a track record of successful campaigns.
Experienced in leveraging digital platforms, content marketing, and storytelling to connect with target audiences and drive conversions.
Utilize data-driven insights to inform marketing strategies, identify trends, and make informed decisions that enhance campaign effectiveness.
Strong leadership in guiding diverse teams and collaborating across functions to align marketing strategies with organizational goals.
Experienced in building and maintaining strong client relationships, understanding their needs, and delivering tailored marketing solutions that drive business growth.
Rubal’s reputation as a marketing maestro is well-deserved and became quickly evident to me at Gleneagles. Even from my position as COO at Bengaluru, his impact on the corporate marketing team was striking. His blend of creativity and strategy not only advanced our brand but also set a standard of excellence. His passion and effectiveness in his role were truly inspiring. I am confident that Rubal’s talents will continue to yield exceptional results wherever his career takes him. He is a remarkable asset to any team.
No one is better suited for Marketing and Brand Strategy role than Rubal. A dedicated professional, he is an asset when it comes planning, implementing, and executing successful, innovative BrandComm programs. He has the rare combination of a positive attitude and willingness to learn new knowledge and skills. I'm confident he will be continue to display the same commitment and diligence in everything he does. Wishing him all the very best and I would love to work with him again.
Last minute job? No worries we have Rubal.
Rubal is a go-getter, task-master with strong execution mindset. Rubal's creativity on the job will blow your mind. He comes up with actionable, emotional ideas to solve marketing problems. He has brought a lot of out-of-the-box ideas on the table and ensures flawless execution of the same till the last mile.
Rubal is passionate about success and results in whatever he does. He is an asset to any organization. Wish him good luck in his career. I'm sure he will reach all the personal goal he has set for himself in no time.
Rubal has been very good in his extensive understanding on Digital Marketing strategies as well as execution. He brings lot of passion to his job. He has been quite instrumental in driving New website development and in tandem working and collaborating with cross functional teams and delivery.
I am sure, Rubal will continue to strive and bring same energy on all his endeavors. With that said, he is perfect business partner for the strategy/execution of digital marketing and new website development initiatives.
Wishing him all the very best in all his professional commitments.
Rubal is an energetic person with a positive attitude. He is passionate, self-driven, and focused. His understanding of consumer brand building is good & a very creative person. He is a quick learner & never gives up easily. He is the right example for saying skills build with hard work.
Rubal is a go-getter and true team player. He is a character who will keep everybody happy and alive at any given time. I am still wondering " Itni energy aati kahan se hai".....full of energy and positivity. He is a quick learner, proactive and very creative person so I can say he is a complete marketer. If Rubal is in your team you will never miss the deadline for anything.
Rubal is a high-energy problem solver who takes responsibility for his work. When he takes responsibility for a project he is fantastic at tackling problems with the end goal in sight. He is fun to work, self-motivated and very capable. He is always eager to learn new marketing techniques and implement them for the brands he is working for.
Rubal is a highly driven individual, his commitment to getting the job done is commendable. He brings great attitude to the table and would be an asset to any team he choses to be a part of.
I had the pleasure of working with Rubal during my tenure at Global Hospitals. Rubal is an exceptional mentor, career guide, and marketing campaign expert. His insights and guidance were invaluable, and I learned a great deal from his expertise and leadership. Rubal’s strategic thinking and innovative approach consistently drove outstanding results. He is not only a dedicated professional but also a supportive person who inspires everyone around him.
Rubal was my senior at Lowe Lintas, and is the most hardworking person I have worked with.
I really admire him for his dedication to his work and his willingness to go above and beyond what’s needed to make sure that we always deliver the best possible work to clients, under extremely tight deadlines. He is great at building strong professional relationships with both clients and internal stakeholders and in the time I worked with him, I saw him juggle multiple campaigns, manage conflicts, keep his clients happy and align the often different perspectives of our cross functional team with ease.
I’m grateful to him for taking me under his wing and being a wonderful mentor to me during my time at Lintas - he taught me the nitty-gritties of advertising and the soft skills needed to be successful in my role, and always went out of his way to offer support and help me become a better brand manager.
Rubal is an excellent manager and an even better team player, wishing him all the best for his future endeavours!
I've had the opportunity to work with Rubal Saluja across two different companies: Gleneagles Hospitals and now at Digilitics Consulting Services. At Gleneagles Hospitals, Rubal wasn't just my manager for two years; he was a true mentor. Under his leadership, I experienced significant professional growth. He consistently encouraged me to take on challenging projects, pushing me beyond my comfort zone. The valuable feedback he provided wasn't just about the task at hand; it helped me develop skills that extended beyond my specific role.
The transition to Digilitics Consulting Services has been remarkably smooth. His ability to constantly innovate makes him an amazing leader. Beyond his strategic vision, Rubal fosters a truly open and collaborative atmosphere at Digilitics. He actively encourages open communication and innovative ideas from the entire team, creating a dynamic and engaging work environment. He's a rare leader who combines mentorship with strategic vision, creating a fantastic environment for professional growth.
I'm incredibly grateful for the opportunity to continue working with Rubal and learning from his expertise.
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