Hello

By day, I’m a marketer with a passion for crafting compelling campaigns. But when I’m not strategizing, you can find me indulging in my love for food (serious foodie here!) or exploring new destinations (travel is my happy place). Oh, and yes, I’m a proud bachelor by choice! Looking forward to connecting and sharing some fun stuff.

Strategist by Profession, Storyteller by Passion

Hi, I'm Rubal

A dynamic and results-oriented marketing and communications professional with over 14 years of experience driving strategic growth, brand visibility, and business impact across the healthcare, consumer, and lifestyle sectors.

With proven expertise in corporate branding, digital marketing, media relations, and stakeholder engagement, I've successfully executed high-impact campaigns that consistently align with business objectives and deliver measurable ROI. I specialise in crafting meaningful brand narratives, optimising performance, and translating insi...

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Hi, I'm Rubal

2023

Partner - Digilitics

Partner - Digilitics

2022

Joined Gleneagles Global Hospital as  Sr. Manager Marketing

Joined Gleneagles Global Hospital as Sr. Manager Marketing

2020

Recognized by ET Brand Equity Shark awards for  Best Small Budget campaign Silver Award

Recognized by ET Brand Equity Shark awards for Best Small Budget campaign Silver Award

2020

Certification- Google Ad Search, Display, & Measurement,  Google Analytics

Certification- Google Ad Search, Display, & Measurement, Google Analytics

2018

Awarded for driving Growth and robust patient engagement

Awarded for driving Growth and robust patient engagement

2018

Certification- Google Digital Unlocked, Google, AdWords Fundamental, & Google Analytics Beginners

Certification- Google Digital Unlocked, Google, AdWords Fundamental, & Google Analytics Beginners

2017

Promoted as Dep. Manager Marketing

Promoted as Dep. Manager Marketing

2016

Joined Apollo Health & Lifestyle Ltd. as Ass. Manager Marketing

Joined Apollo Health & Lifestyle Ltd. as Ass. Manager Marketing

2015

Promoted as Sr. Brand Service Manager

Promoted as Sr. Brand Service Manager

2014

Joined Lowe Lintas & Partners as Brand Service Manager

Joined Lowe Lintas & Partners as Brand Service Manager

2013

Joined Meru Cabs Ltd. as    Sr. Exe. Corporate Sales

Joined Meru Cabs Ltd. as Sr. Exe. Corporate Sales

2013

Promoted as Sr. Acc. Executive at Creative Inc

Promoted as Sr. Acc. Executive at Creative Inc

2012

Joined Creative Inc. as Acc. Executive

Joined Creative Inc. as Acc. Executive

Professional Background

Partner and Chief

Partner and Chief

As a Partner at Digilitics, a digital marketing agency, I lead business strategy, client acquisition, and delivery of data-driven marketing solutions across digital platfoms. I drive growth through strategic leadership, oversee campaign performance, and ensure service excellence while fostering innovation and strong client relationships.

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Marketing Manager

Marketing Manager

Marketing & Brand Strategy Lead Developed national 360° marketing strategy across ATL, BTL, and digital platforms Led media planning, budgeting, and execution across print, OOH, radio, social, and digital Coordinated with creative/media agencies for high-impact campaign rollouts Supported corporate and regional sales with training and localized marketing efforts Executed brand activations and on-ground engagement across India Conducted market visits and catchment analysis to optimize communication strategies Key Achievements: Achieved 450% YoY growth in website traffic Launched revenue-generating campaigns: Healthy Saturday, #PilesToSmiles, Fear of Surgery Engaged 10,000+ lives via patient education drives (e.g., Don’t Fear Away, condition-specific talks) Created successful digital campaigns like “Give Back Love” (5K trials, 3L+ views) Spearheaded launch branding for Apollo Spectra, Tardeo with a unique Bollywood-themed concept Revived cold leads through innovative lead nurturing model, generating additional revenue

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Senior Brand Service Manager

Senior Brand Service Manager

Brands Handled: Hindustan Times, Max Bupa, Micromax, Woodland, ABP News Developed integrated marketing communications across ATL, BTL, and digital platforms Managed customer engagement, brand strategy, and cross-functional coordination Led brand-building initiatives and drove improvements in key brand metrics Key Achievements: Co-created HT Paathshala, impacting 70,000+ underprivileged children Launched HT GIFA, a large-scale community football event across Delhi-NCR Conceptualized HT South Delhi Edition and youth-focused event Friday Jam (Bronze at Goafest) Supported the launch of Micromax Tabby (tablet for kids) Contributed to winning the Harley-Davidson global pitch with Lowe Lintas

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Senior Executive Corporate Sales

Senior Executive Corporate Sales

Worked with: Bain Consulting, Egon Zehnder, EvalueServe, Karl Storz, Bajaj Allianz Managed key accounts and client relationships to drive retention and repeat business Conducted market and competitor analysis to support strategic marketing decisions Generated new business and contributed to customer satisfaction initiatives Improved operational efficiency and back-end support processes Key Achievements: Onboarded 3 major clients in a short span Received client appreciation for responsiveness and dedication

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Senior Executive, Account Servicing and Planning

Senior Executive, Account Servicing and Planning

Brands: Schneider Electric, Amtek Automobiles, NOVA Hospitals Planned ATL/BTL campaigns for NOVA & NOSH launch, tailored to local market insights Drove brand growth and dealer sales through innovative campaigns Led account strategy and client engagement through proactive research Used customer insights to refine brand positioning and ensure consistency Created brand marketing guidelines for Amtek Automobiles Actively involved in campaign planning and execution across all projects Key Campaigns: Spreading Happiness initiative with Sachin Tendulkar & Schneider Electric Creative ideation for Vida Switches launch by Schneider Electric

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Gleneagles Hospitals

Gleneagles Hospitals

Marketing & Campaign Manager Developed and managed integrated marketing campaigns across offline and digital platforms Tracked and analyzed campaign performance against KPIs and ROI goals to optimize effectiveness Identified trends and insights to refine media spend and improve user engagement Collaborated with cross-functional teams to deliver a seamless and consistent customer experience Evaluated end-to-end customer journeys across channels to improve conversion and satisfaction Supported international and unit teams through regular knowledge-sharing and marketing alignment Coordinated with the creative studio to ensure timely and smooth campaign execution Reviewed call center performance and supported lead conversion efforts across multiple channels

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Core Competencies

Integrated Marketing Strategy

Integrated Marketing Strategy

Proficient in developing and executing comprehensive marketing campaigns across ATL, BTL, and digital platforms, ensuring alignment with brand objectives and market dynamics.

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Brand Development & Positioning

Brand Development & Positioning

Skilled in crafting and refining brand identities, establishing clear positioning, and ensuring consistency across all communication channels

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Healthcare & Consumer Marketing

Healthcare & Consumer Marketing

In-depth knowledge of marketing dynamics in healthcare, consumer goods, and lifestyle industries, with a track record of successful campaigns.

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Digital & Content Strategy

Digital & Content Strategy

Experienced in leveraging digital platforms, content marketing, and storytelling to connect with target audiences and drive conversions.

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Market Analysis & Consumer Insights

Market Analysis & Consumer Insights

Utilize data-driven insights to inform marketing strategies, identify trends, and make informed decisions that enhance campaign effectiveness.

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Leadership & Cross-Functional Team Management

Leadership & Cross-Functional Team Management

Strong leadership in guiding diverse teams and collaborating across functions to align marketing strategies with organizational goals.

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Client Relationship Management

Client Relationship Management

Experienced in building and maintaining strong client relationships, understanding their needs, and delivering tailored marketing solutions that drive business growth.

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Testimonials

Biju

Biju Nair

Zonal Chief Operating Officer

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Rubal’s reputation as a marketing maestro is well-deserved and became quickly evident to me at Gleneagles. Even from my position as COO at Bengaluru, his impact on the corporate marketing team was striking. His blend of creativity and strategy not only advanced our brand but also set a standard of excellence. His passion and effectiveness in his role were truly inspiring. I am confident that Rubal’s talents will continue to yield exceptional results wherever his career takes him. He is a remarkable asset to any team.

Rupinder

Rupinder Kaur

Chief Operating Officer

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No one is better suited for Marketing and Brand Strategy role than Rubal. A dedicated professional, he is an asset when it comes planning, implementing, and executing successful, innovative BrandComm programs. He has the rare combination of a positive attitude and willingness to learn new knowledge and skills. I'm confident he will be continue to display the same commitment and diligence in everything he does. Wishing him all the very best and I would love to work with him again.

Jatin

Jatin  Sahni

Director- Marketing And Communications

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Last minute job? No worries we have Rubal.

Rubal is a go-getter, task-master with strong execution mindset. Rubal's creativity on the job will blow your mind. He comes up with actionable, emotional ideas to solve marketing problems. He has brought a lot of out-of-the-box ideas on the table and ensures flawless execution of the same till the last mile.

Rubal is passionate about success and results in whatever he does. He is an asset to any organization. Wish him good luck in his career. I'm sure he will reach all the personal goal he has set for himself in no time.

Krishna Mohan

Krishna Mohan Avutapalli

CIO - IHH Healthcare India

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Rubal has been very good in his extensive understanding on Digital Marketing strategies as well as execution. He brings lot of passion to his job. He has been quite instrumental in driving New website development and in tandem working and collaborating with cross functional teams and delivery.

I am sure, Rubal will continue to strive and bring same energy on all his endeavors. With that said, he is perfect business partner for the strategy/execution of digital marketing and new website development initiatives.

Wishing him all the very best in all his professional commitments.

MG Nabi

MG Nabi Baig

AGM, Digital marketing

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Rubal is an energetic person with a positive attitude. He is passionate, self-driven, and focused. His understanding of consumer brand building is good & a very creative person. He is a quick learner & never gives up easily. He is the right example for saying skills build with hard work.

Pradeep

Pradeep Dogra

Managing Partner at Digilitics

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Rubal is a go-getter and true team player. He is a character who will keep everybody happy and alive at any given time. I am still wondering " Itni energy aati kahan se hai".....full of energy and positivity. He is a quick learner, proactive and very creative person so I can say he is a complete marketer. If Rubal is in your team you will never miss the deadline for anything.

Aastha

Aastha Sharma

Brand and Marketing Communication

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Rubal is a high-energy problem solver who takes responsibility for his work. When he takes responsibility for a project he is fantastic at tackling problems with the end goal in sight. He is fun to work, self-motivated and very capable. He is always eager to learn new marketing techniques and implement them for the brands he is working for.

Sonam

Sonam  Sharma

Senior Vice President Marketing

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Rubal is a highly driven individual, his commitment to getting the job done is commendable. He brings great attitude to the table and would be an asset to any team he choses to be a part of.

Raghav

Raghav  Tiwari

Marketing Consultant

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I had the pleasure of working with Rubal during my tenure at Global Hospitals. Rubal is an exceptional mentor, career guide, and marketing campaign expert. His insights and guidance were invaluable, and I learned a great deal from his expertise and leadership. Rubal’s strategic thinking and innovative approach consistently drove outstanding results. He is not only a dedicated professional but also a supportive person who inspires everyone around him.

Shriya

Shriya  Girotra

Senior Associate

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Rubal was my senior at Lowe Lintas, and is the most hardworking person I have worked with.

I really admire him for his dedication to his work and his willingness to go above and beyond what’s needed to make sure that we always deliver the best possible work to clients, under extremely tight deadlines. He is great at building strong professional relationships with both clients and internal stakeholders and in the time I worked with him, I saw him juggle multiple campaigns, manage conflicts, keep his clients happy and align the often different perspectives of our cross functional team with ease.

I’m grateful to him for taking me under his wing and being a wonderful mentor to me during my time at Lintas - he taught me the nitty-gritties of advertising and the soft skills needed to be successful in my role, and always went out of his way to offer support and help me become a better brand manager.

Rubal is an excellent manager and an even better team player, wishing him all the best for his future endeavours!

Martina

Martina  Sequira

Marketing & Business Development

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I've had the opportunity to work with Rubal Saluja across two different companies: Gleneagles Hospitals and now at Digilitics Consulting Services. At Gleneagles Hospitals, Rubal wasn't just my manager for two years; he was a true mentor. Under his leadership, I experienced significant professional growth. He consistently encouraged me to take on challenging projects, pushing me beyond my comfort zone. The valuable feedback he provided wasn't just about the task at hand; it helped me develop skills that extended beyond my specific role.

The transition to Digilitics Consulting Services has been remarkably smooth. His ability to constantly innovate makes him an amazing leader. Beyond his strategic vision, Rubal fosters a truly open and collaborative atmosphere at Digilitics. He actively encourages open communication and innovative ideas from the entire team, creating a dynamic and engaging work environment. He's a rare leader who combines mentorship with strategic vision, creating a fantastic environment for professional growth.

I'm incredibly grateful for the opportunity to continue working with Rubal and learning from his expertise.

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