14 May 2025 Rubal Saluja
Campaign & Content Design
What began as a simple conversation turned into a deeply fulfilling initiative. During my time at Apollo Spectra Hospitals, I led a heartfelt Father’s Day celebration at Rajeshwari Old Age Home, Hyderabad. With a minimal budget and a small team, we created a day of compassion, healthcare, and shared memories for elderly fathers who had been left behind. The initiative not only delivered much-needed medical attention but also reminded us of the healing power of human connection.
How it started-
Celebrating Forgotten Fathers – A Father’s Day Initiative by Apollo Spectra Hospitals
Background
It all started with a thought during a casual team conversation—What if we celebrated Father’s Day with those who no longer had anyone to celebrate it with? That one idea led to a touching initiative at Rajeshwari Old Age Home in Hyderabad, focused on offering both healthcare support and emotional companionship to elderly residents.
The Heart Behind the Initiative
To honor fatherhood by celebrating with senior citizens who have been emotionally or physically abandoned—through:
Free medical consultations
Diet and wellness counselling
A medicine kit
A joyful, interactive day of conversation and care
Compassion in Action
This low-budget yet impactful initiative was made possible through collaboration, empathy, and smart resource use:
Conducted at the old age home, eliminating venue costs
Utilized in-house medical staff: physician, orthopaedic surgeon, and dietician Focused on screening for chronic ailments like diabetes, hypertension, and joint issues
Added meaningful touches: storytelling, group games, cake-cutting, and a movie screening Impact 40+ elderly residents benefited from free health check-ups Many chronic or undiagnosed conditions were identified Residents shared emotional stories of loss, loneliness, and resilience.
The event brought visible joy and connection to individuals often ignored by society. Proved that small-scale initiatives can make a big difference in elderly care and awareness .
What We Discovered
Even the simplest gestures—time, conversation, a health check—can profoundly impact lives Elderly individuals often suffer silently from both medical and emotional neglect. With thoughtful planning, meaningful healthcare outreach can be achieved with very limited resources
Resident Quote
“I travelled the world but missed watching my children grow. Today, I live with memories instead of moments.” – Muralidhar Rao, 73
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